Sofigital — Cost per Booked Job System for HVAC
SOFIGITAL // BOOKED-JOB SYSTEMS $997/MO FLAT · NO CONTRACT · 30-DAY GUARANTEE
For HVAC companies buying leads from Angi, Thumbtack, or ads

Cheap Leads Are the Most Expensive Thing in Your Business

You're paying for leads that get sold to four competitors, hit your voicemail, and never turn into jobs. The number that matters isn't cost per lead — it's cost per booked job. We build the system that fixes that number: exclusive ads + an AI receptionist that answers every call in seconds and books the job. $997/month flat. No contract.

Book a Free 30-Minute Call →

Bring your numbers. We'll calculate your real cost per booked job — most owners have never seen it.

THE 30-DAY BOOKED-JOBS GUARANTEE: jobs on your calendar in 30 days, or 100% of your money back.

Leak Report · Section 01

Your Cost per Lead Looks Fine. Your Cost per Booked Job Is a Horror Show.

Do this math once and you can't unsee it: take what you spent on leads last month. Divide it not by the leads — by the jobs that actually landed on your calendar. That's your real number. For most HVAC companies buying shared leads, it's 3–5x worse than the dashboard suggests.

Here's why. Two leaks, working together:

LEAK #1

The Lead Was Never Yours

Aggregator platforms sell the same homeowner to you and three competitors at the same time. You're not buying a lead. You're buying a race — and paying the entry fee even when you lose.

LEAK #2

Your Own Phone

You're in an attic with your hands full of ductwork. The phone rings. It goes to voicemail. Most callers don't leave a message — they call the next company on the list. That caller needed the job done today. They booked with whoever answered.

Job Ticket №001 — The Real Math

FILL IN YOUR NUMBERS
Cost per Lead (what the dashboard shows) $38
Cost per Booked Job (what you actually pay) $167
Stage 1 · Lead → Real Conversation 60%
typical 60%healthy 85%

Stage 2 · Conversation → Booked Job 38%
HVAC avg 38%top shops 60%+

Your real acquisition cost is 4.4x higher than your dashboard shows. That gap is the leak — and it's exactly what we fix.

Fix My Numbers — Book a Free Call →

We'll walk through these exact numbers on the call and show you what closes the gap.

Not ready to talk? Get your numbers by email — plus the checklist that closes the gap.

Benchmarks: ServiceTitan call-booking data, 3,000+ home-service businesses (avg HVAC booking rate 38%; shops under 5 techs — 24%; large operators — 59%+). CallRail home-services data: only 40–60% of web leads ever reach a real conversation. Note: these are inbound-call benchmarks — cold ad and shared leads typically convert below them, which makes the gap bigger, not smaller.

Warning · Read Before Scaling

Scaling Leads Into a Broken System Doesn't Scale Sales. It Scales Problems.

Double the ad budget on top of an unanswered phone and here's what you actually double: missed calls, un-followed quotes, and money paid for races you lose. The leak doesn't shrink when you pour faster — it grows with the volume.

That's why the order matters. Every dollar you put in after the fix multiplies. Every dollar before it evaporates.

1 Find the Leak 2 Fix the Leak 3 Then Scale
The Fix · Section 02

One System. Three Engines. Zero Missed Calls.

ENGINE 1

Exclusive Leads

We run Meta ads for your company, in your service area, under your brand. Every lead is yours alone — nothing like the shared leads that get sold to you and three competitors at the same time.

ENGINE 2

AI Receptionist, 24/7

Every call answered in seconds — nights, weekends, while you're on a roof. The AI answers questions, qualifies the caller (service area, job type, urgency), and books the job straight into your calendar. Emergencies get routed to you instantly.

ENGINE 3

Follow-Up That Never Forgets

Missed calls get an instant text back. Quotes get followed up automatically. Booked jobs get confirmations and reminders so people actually show. Every lead lives in one pipeline you see from your phone.

The Deal · Section 03

Everything Included. One Flat Price.

  • Exclusive Ads Engine — Meta ads strategy, creatives, launch, and ongoing management, under your brand. Every lead 100% yours.
  • 24/7 AI Receptionist — full setup with a custom knowledge base (your services, pricing ranges, service area). Answers in under 5 seconds, qualifies, books into your calendar. You break-test it on a private demo line before it ever goes live.
  • 30-Day Jumpstart — in week one we run a reactivation campaign to your existing customer and old-quote list. Jobs hit your calendar before the ads even warm up.
  • Day-One Missed-Call Text-Back — live within 24 hours of signing: every missed call gets an instant text before the caller dials your competitor.
  • Never-Lose-a-Lead Follow-Up — quotes chased automatically, confirmations and reminders so booked jobs actually show.
  • Review Engine — automatic Google review requests after every completed job. Your reputation compounds while you work.
  • Job Pipeline CRM + Weekly Report — every lead, call, and booking in one place, plus a plain-English weekly report: calls answered, jobs booked, where every dollar went.
Flat Monthly Rate
$997/mo
  • No setup fee
  • No contract — cancel any month
  • Ad spend paid directly to Meta ($30–50/day recommended)
  • You own your ad account and your data
Book a Free Call →

For scale: a single booked repair typically covers the month. A single booked replacement covers a quarter. And it answers your phone 24/7 for a fraction of what one receptionist costs — without sick days.

Why we show the price: because you'd ask anyway, and because hiding it is what lead-gen companies do. We're not a lead-gen company.

Risk: Ours
Guarantee · Section 04

The 30-Day Booked-Jobs Guarantee

If the system doesn't put booked jobs on your calendar within your first 30 days, you get 100% of your money back. Every dollar of our fee.

No forms to fill out, no hoops, no "store credit." You email us, we refund you, we part as friends.

We can offer this because the system either books jobs or it doesn't — and that shows up in your calendar, not in a report we could dress up.

"Booked job" = an appointment scheduled on your calendar with a real prospect in your service area requesting a service you offer.

Fit Check · Section 05

This Is Not for Every HVAC Company

This Is for You If:

  • You run a real operation — you or your techs are out on jobs daily
  • You already get calls (ads, Google, referrals, truck wraps) — and you know some slip through
  • You want jobs on the calendar, not a "brand awareness" report

Close This Page If:

  • You're brand new with zero call volume — there's nothing to answer yet
  • You want to buy cheap shared leads — that's the exact model we replace
  • You answer every single call yourself and love doing it at 9 PM — honestly, you might not need us
Straight Answer · Section 06

Why Trust Us?

We're not going to show you fake screenshots or "case studies" from clients we've never had. Here's the honest version:

The system is built on the same infrastructure used by thousands of home-service businesses across the US. The founder has run paid acquisition across multiple local-service industries — and the pattern is the same everywhere: the businesses that win aren't the ones with the most leads. They're the ones that answer first and follow up every time.

And that's exactly why the guarantee exists. We're early with HVAC specifically — so we put our own money where our mouth is: jobs on your calendar in 30 days, or you pay nothing.

// This section gets replaced with real client results after clients 1–3. Never before.

Questions · Section 07

What Owners Ask Us

You'll hear it before it ever answers your line. We set up a demo call — you call it yourself, try to break it, and only go live when you're happy.

You decide the rules. The AI can flag emergencies and route them to your cell instantly, or book them for first thing in the morning — your call.

No. The AI catches what they miss: after hours, weekends, and when they're already on the other line.

Ad spend goes directly from your card to Meta — we never touch it. Most clients start at $30–50/day. You own the ad account and all the data, even if you leave.

Because the calendar is the contract. If jobs show up, you'll stay. If they don't, you shouldn't have to fight to leave.

An appointment scheduled on your calendar with a real prospect, in your service area, requesting a service you offer. Simple.

Book · Section 08

30 Minutes. Your Numbers. A Straight Answer.

Book a free call. Bring your rough numbers — calls per week, average ticket, what you spend on marketing now. Here's exactly what happens on it:

1 Your Numbers (10 min) 2 Where the Leak Is (10 min) 3 Fit or No Fit — Straight Answer (10 min)

No 90-minute pitch. No pressure loop. If it's not a fit, we'll tell you that too — and you'll still leave knowing your real cost per booked job.

Book My Free Call →
// BUILD NOTE: replace this button's href with the GHL calendar link.
// Qualification form fields (GHL): company + name · city/service area · techs on the road (just me / 2–4 / 5–10 / 10+) · currently spending on marketing? (ads / Angi-Thumbtack / no) · calls per week (under 10 / 10–30 / 30+) · phone for confirmation text.
// Priority flag: 2+ techs AND currently spending.
SOFIGITAL · Booked-job systems for HVAC companies · US-wide